Palestinian designer Noora Abdeen

Palestinian designer Noora Abdeen/Khalifeh was born in the Old City of Jerusalem.
She studied business administration and economics. However, her inspiration has always been derived from her love for her ancient Palestinian heritage and contemporary design. Hence her foundation of her business, Noora Heritage House.
She fashions unique handmade designs into beautiful and harmonious art where the past meets the present.  Her designs challenge traditional standards, inviting anyone that sees them to delve into a new fusion for the future.
Noora followed her passion to establish her trademark “Noora Heritage House” which has become a distinguished Palestinian brand and she now exports her Palestinian designs to the USA and Jordan. In her own studio she is has the freedom to produce designs with an authentic personal character which are attracting discerening buyers due to their colour and spirit. Palestinian heritage embroidery work and unique non-traditional fabrics make Noora Heritage House’s designs contemporary and up to the minute. Noora innovates through experimentation and all of her products are handmade in indigenous communities by 80 Palestinian craftswomen, who have been given the opportunity to preserve and fine-tune traditional skills while passing them on to future generations. This allows the skills to stay within the communites while providing an income for women.Noora’s objective is to contribute effectively towards changing the traditional stereotypical way of thinking about Palestinian heritage and to create a fusion between the historic aesthetics of  Palestinian heritage and contemporary fashion, while at the same time supporting communities and preserving traditions.